Rebuilding a lost Barolo cru—not an easy feat, but a challenge that the Rossi Cairo family was ready to take on. Though it may sound like the introduction to a new mystery movie, it’s actually the real-life tale of today’s offer. The family behind Piedmont’s biodynamic La Raia wines, the Rossi Cairos acquired the Tenuta Cucco property in Serralunga d’Alba in 2015, and the acquisition included vineyard land in the heart of Barolo cru ‘Cerrati.’ This growing region, formerly known as ‘Cascina Cucco,’ was historically recognized as a key site for long-lived, fine Barolo wine; the cru was even included in Renato Ratti’s pioneering Carta del Barolo. Without guidance for several decades, the cru had fallen almost out of memory when the Rossi Cairos jumped at the opportunity to reinvigorate this once-great site. Today we are offering our Concierge customers first dibs on the 2015 Tenuta Cucco Barolo Cerrati, an expressive, richly structured Barolo that presents a succulent flavor profile of black cherry, rose petal, and tobacco spice. For one week only, we’re offering this new-wave Barolo for up to 20% off! 

In a region with such a long and storied history as Barolo, it’s incredibly exciting to be a part of this modern revolution. The Rossi Cairo family has demonstrated an unwavering commitment to restoring this beautiful, historic cru at the base of the 14th century Serralunga d’Alba castle to its former prestige, and they are well on their way with the 2015 vintage. Recognized by top critics as the best vintage since legendary 2010, the 2015 wines "have the great fortune of offering instant appeal as well as more in-depth attraction, which is the hallmark of a truly great vintage. These wines will satisfy both the experienced palate and educated connoisseur" (Nick Stock, jamessuckling.com). As is to be expected, patience is a key part of the Barolo experience. Critics agree this wine will continue to evolve and mature over the next few decades and it is forecasted to peak between 2021-2038. We invite you to be a part of this exciting new Piedmont story! Don’t miss your opportunity to collect this powerful wine for your cellar before the wine hits stores and prices go up.



*Offer NOT valid in-store. Offer is made pre-arrival, with the wines estimated to be delivered to your preferred store in Winter 2019-2020. All sale prices are the lowest available at Total Wine & More and ONLY valid through Concierge Sales. No further discounts or coupons may be applied. Lowest advertised price based on wine-searcher.com listings. Offer not valid in DE, IL, KY, LA, MN, MO, NC, NM, NY, TN or WI. This offer is for ONE WEEK, or until sold out, and will expire on Sunday, November 17, 2019.