Named by Wine Spectator as a tequila brand on the rise, Familia Camarena is certainly keeping our attention with the debut of their own Cristalino-styled tequila. In case you didn’t know, Cristalino is the “hot new tequila” style that is helping make tequila the fastest growing spirits category in the United States (Forbes). Incredibly popular in Mexico for years, Cristalino tequilas offer the best of North America’s oldest spirit, combining the aged qualities of a Reposado or Añejo with crystal-clear clarity. With luxury houses like Louis Vuitton Moët Hennessy starting to introduce their own Cristalinos, we are seeing prices that are easily commanding upwards of $300 a bottle. Luckily for us, Familia Camarena is introducing their Platinum Añejo at a price-point that won’t break the bank—an aged tequila perfect for mixing or sipping at less than $40 a bottle with today’s Concierge pricing!

Familia Camarena is the culmination of six Camarena generations in tequila production, going back to 1761, and is now the most awarded tequila brand coming out of Jalisco. The family co-founded the Mexican town of Arandas, today’s epicenter of highland tequila production in Los Altos and where their tequila is produced today. Camarena's lineup of aged and un-aged tequilas come from 100% Blue Weber agave seven to ten years old grown on soils as high as 7,700 feet in elevation—the world’s highest agave fields. This combination of elevation plus a temperate growing cycle and indigenous red luvisol soils produces delicate flavors, floral aromatics and touches of sweetness. The Platinum Añejo is aged in American oak for one year to bring out aromas of toasted oak, nutmeg, apple and citrus. It then undergoes a modern, proprietary filtration method to create a crystal-clear tequila that perfectly balances hints of oak with vanilla and sweet agave. With the summer in full swing, this is ready to enjoy by itself or in your favorite tequila cocktail. For one week only, be one of the first to add this Familia Camarena debut to your home bar with 15% off!



*Offer NOT valid in-store. This offer is made pre-arrival, with wines estimated to be delivered to your preferred store in Fall 2021. All sale prices are the lowest available at Total Wine & More and ONLY valid through Concierge Sales. No further discounts or coupons may be applied. Offer not valid in MI, MO, NC, NY, TN, VA, WA and limited stores in GA. This offer is for ONE WEEK, or until sold out, and will expire on Tuesday, August 3, 2021.